Popeyes Pickle Menu

How do you get people to care about a pickle menu? You go full pickle. We pickled everything—restaurants, signage, packaging, even Popeyes’ Instagram feed. The brand didn’t just launch a flavor. It committed to it, completely. Because when you’re introducing pickles, subtlety is not an option.

The Team: Rob George, Will Chambliss, Jen MacFarlane, Hussein Rumaithi, Caleb McMullen