Popeyes Pickle Menu

How do you get people to care about a pickle menu? You go full pickle. We pickled everything—restaurants, signage, packaging, even Popeyes’ Instagram feed. The brand didn’t just launch a flavor. It committed to it, completely. Because when you’re introducing pickles, subtlety is not an option.

The Team: Rob George, Will Chambliss, Jen MacFarlane, Hussein Rumaithi, Caleb McMullen

We pickeled a popeyes

We pickeled a popeyes

Instagram profile page of Popeyes Louisiana Kitchen with various posts including a lemonade drink, a man with a beard, promotional graphics, people enjoying food, and a football game scene.
Inside a casual dining restaurant with tables and chairs, a green and yellow color theme, visible signage for a pickle themed event, and people dining and ordering food.
Neon sign reading 'Love That Pickle' with a green outline, above a yellow counter with a window and a patterned wall with text and pickle images in the background
The image features the text 'Popeyes' written in large, white, bold letters on an orange background.
A fast food restaurant counter with a digital menu screen displaying fried chicken wings, a sign with the phrase "LOVE THAT CHICKEN," and a yellow wall with decorative green and black text about pickles and other condiments.
Modern storefront with large green letters spelling 'Office'. Glass windows reflect nearby buildings and sky, with a large digital green and yellow display on the right side.
A webpage article titled "Popeyes' New Pickle Menu Is Here" showing images of fried chicken pieces, a chicken sandwich, pickle slices, and a lemon-lime drink in a clear cup with a green and white striped straw, set against a bright green background.
Television talk show scene with five hosts sitting on a white couch, drinking from cups, discussing Popeyes' new pickle drink, with a red and orange background displaying the 'POPStart TODAY' logo and the headline 'POPEYES RELEASES NEW PICKLE DRINK'.