Plymouth Rock Assurance
In the Northeast, unpredictability is a given. Any normal day can unravel without warning. So we built a campaign around the tension between a calm present and an inevitable, chaotic future, showing that while you can’t control what’s coming, you can be ready for it. Because when things go sideways, Plymouth Rock handles it.
CD: Will Dean // ACD: Rob George
Keep Calm and Rock On
Keep Calm and Rock On
How do you make gen z care about insurance?
You make a karaoke song about the Northeast being a full-blown bleep show and let people scream-sing their way through it. Somewhere between the chaos and the chorus, it clicks.