Jennie-O Turkey

Holiday advertising usually paints a perfect picture of family togetherness. We didn’t. Instead, we embraced the chaos—introducing “Give Your Family the Bird,” a campaign that acknowledged the reality of holiday gatherings and positioned Jennie-O as the perfect response.

Writer: Kelly Hering

Give your family the bird

Give your family the bird

A woman sitting at a dining table with a roasted turkey in front of her, set with plates and wine glasses, with the text 'Give your cousin the bird' overlaid.
Three young boys sitting indoors, with one in the background using a phone, and the text 'GIVE THE TWINS THE BIRD' overlayed.